Category Archives: Insights
The Year of Mobile
Amazing statistic: mobile is the only media time that is growing Taken from BI Intelligence presentation “The Future of Digital – 2013”
RTB Spend and Black Friday
This summer after seeing overall ad spend dip dramatically – we told people not to freak out – it’s cyclical. Now that we’re in Q4 we’re hearing that folks are seeing VERY strong demand. Well, get ready, because if history is an indication we haven’t seen anything yet:
On RTB Growth
“Concerns about uptime are likely to track with growth in RTB spending. US marketers are on track to invest $3.3 billion in RTB ads this year — 19% of all digital ad spend. That share will grow to 29%, or $8.69 billion, by 2017. Platform players better be ready.” – Adexchanger 2013