“Concerns about uptime are likely to track with growth in RTB spending. US marketers are on track to invest $3.3 billion in RTB ads this year — 19% of all digital ad spend. That share will grow to 29%, or $8.69 billion, by 2017. Platform players better be ready.” – Adexchanger 2013
Author Archives: Sam Huleatt
Don’t Freak Out! Ad Spend ALWAYS Drops in the Summer
It’s clear from numerous conversations with partners that folks are worried about advertising spend and volume – where’d it all go!!??? Just a friendly reminder not to panic. Ad spend historically dips in the summer months with August being the worst. But fear not! September is right around the corner… http://global-mediainsight.com/nieuwsverder.php?selected=18218
Heights Media Attends 2013 AppNexus Summit – San Francisco
Heights Media LLC had a blast at the AppNexus 2013 Summit in San Francisco! As a member of the customer advisory board we arrived a day early and spent a full days working with the product and executive teams providing first-hand feedback. We got to catch up with our good friends at MoPub
Welcome to Heights Media!
A lot of people have asked us: what happened to Audience Amplify? Heights Media is a new company tackling a different problem. Audience Amplify started as a company building ad server plugins. During that period we launched some cool products (automated audience extension anyone?) and consulted with a number of top publishers, including Thomson Reuters.